Morgan, T. & Avery, G.C. 2008.
Corporate social responsibility practices in Australia: Preliminary findings from the consumer goods sector.
Journal of Diversity Management, 3(2), 9-17.
Abstract
The aim of this study was to identify the extent to which Corporate Social Responsibility (CSR) has penetrated practices in the Australian consumer goods industry. Results from a questionnaire survey reveal wide variation in understanding of CSR. Results include that definitions adopted describe what is actually happening as opposed to what should happen; the identity and legitimacy of stakeholder groups is open to question; the focus tends to be tactical rather than strategic; and the motivation to adopt CSR at the organisational level is difficult to identify.